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Marketing Content Creator
Overview
Ranney Blair is a design-build firm that offers full-service home renovations and additions for Greater North Atlanta. As a company, we focus on a premium experience and offer clients an all-in-one solution to design their projects with a local showroom and on-staff designers.
Ranney Blair is seeking a talented and creative Marketing Content Creator for Social Media and Video to join our residential remodeling company. As a key member of our marketing team, you will be responsible for developing engaging and compelling content for our social media platforms and creating visually captivating videos to promote our brand, services, and projects. This is an exciting opportunity to showcase your skills in content creation, storytelling, and video production while contributing to the growth and success of our company.
If you are a talented storyteller with a passion for creating engaging content and visually captivating videos, and you thrive in a dynamic and collaborative environment, we would love to hear from you. Join our team and play a vital role in expanding our online presence, driving brand awareness, and showcasing our exceptional residential remodeling projects.
Responsibilities
- Content Strategy: Collaborate with the marketing team to develop and execute a comprehensive content strategy aligned with our brand voice and business goals.
- Social Media Management: Create engaging and shareable content across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Video Production: Conceptualize, script, shoot, and edit high-quality videos that highlight our remodeling projects, demonstrate our expertise, and promote our services.
- Storytelling: Craft compelling narratives that effectively communicate the unique aspects of our company, projects, and customer success stories.
- Brand Promotion: Develop content that reinforces our brand identity and values, maintaining a consistent and cohesive brand presence across all channels.
- Content Calendar: Plan, organize, and maintain a content calendar to ensure regular and timely delivery of content that aligns with marketing campaigns and seasonal trends.
- Audience Engagement: Monitor and respond to comments, messages, and inquiries on social media platforms to engage with our audience and build strong relationships.
- Trend Analysis: Stay up-to-date with industry trends, social media advancements, and emerging video techniques to incorporate innovative strategies into our content creation process.
- Analytics and Reporting: Track and analyze social media metrics, video performance, and audience engagement to assess the effectiveness of content and make data-driven recommendations for improvement.
- Collaboration: Collaborate with internal teams, including designers, photographers, and project managers, to gather content and ensure alignment with overall marketing efforts.
Requirements
- Proven experience as a content creator, social media specialist, or video producer/editor, preferably in the home improvement or construction industry.
- Proficiency in video editing software, such as Adobe Premiere Pro or Final Cut Pro, and experience in shooting and producing high-quality videos.
- Excellent written and verbal communication skills, with the ability to create compelling and persuasive content for different social media platforms.
- Strong storytelling ability and a creative mindset to develop engaging narratives that resonate with our target audience.
- Familiarity with social media platforms and their respective best practices, trends, and algorithms.
- Knowledge of SEO principles and how to optimize content for search engines and social media discovery.
- Strong attention to detail and ability to multitask in a fast-paced environment while meeting deadlines.
- Proactive and self-motivated with a passion for staying up-to-date with the latest trends and technologies in content creation and video production.
- A portfolio or samples of previous content creation work, including social media campaigns and videos, showcasing your skills and creativity.
Benefits
- Competitive Salary based on experience
- Eligible for performance bonus and profit sharing
- Three weeks PTO, Company Holidays
- Health Insurance Plan (Ranney Blair contributes $250/month)
- Cell Phone Reimbursement ($30/month)
- Retirement Savings Plan (up to 3% of salary company match)
- Business casual
- Flexible work environment
- Professional development assistance
- Company-issued laptop/computer/Ipad